Client: New Jersey Transportation Planning Authority (NJTPA)

Downtown Raritan Vision Plan

Raritan Vision Plan

Phillips Preiss was part of a project team led by FHI Studio that was selected by the North Jersey Transportation Planning Authority (NJTPA) to prepare a sustainable economic development plan for the Borough of Raritan, New Jersey as part of NJTPA’s Planning for Emerging Centers Program. Conveniently located in Somerset County’s core in central New Jersey, the Borough sought to create a plan that would allow them to maintain and expand existing downtown employment and economic activity, while retaining their historic, small-town character and capitalizing on their highly connected street network and potential waterfront connections to the Raritan River. Phillips Preiss’s primary role was to evaluate economic and market conditions within and around the Borough in order to provide insights and recommendations that would advance the goals of the plan, which presented a community-driven 10-year economic, land use and multi-modal vision for the Borough with a focus on supporting both existing and new residents and businesses. The Raritan Sustainable Economic Development Plan was honored with a 2021 Excellence in Planning Award by the Somerset County Planning Board.

Client: New Jersey Meadowlands Commission (NJMC)

Overview

In 2004, the NJMC adopted the Secaucus Transit Village Redevelopment Plan to encourage a transit-oriented mixed-use development in the area surrounding the Secaucus Junction train station. At the same time, a new interchange on the New Jersey Turnpike at Secaucus Junction greatly enhanced the value of the existing warehouse and manufacturing facilities in the area. After years of inactivity in the Station Square district, NJMC retained Phillips Preiss to analyze and recommend potential amendments to the Redevelopment Plan to stimulate redevelopment. The study concluded that a substantial increase in allowable residential densities will be necessary to provide sufficient economic incentive for existing industrial property owners to redevelop.

Client: City of Elizabeth, New Jersey

Overview

Phillips Preiss was retained by the City of Elizabeth to create a corridor revitalization plan for a key commercial corridor by leveraging two engines of the local economy: 1) the growing Colombian retail district clustered near the Elizabeth Train Station; and 2) Kean University, an expanding public university in Union Township. The resulting plan provided strategies to tap into “town/gown” synergies between Kean University and “Little Colombia,” encourage transit-oriented redevelopment, strengthen the commercial environment and improve the public realm.

Client: Township of Woodbridge, NJ

Street section redesign for Main Street, Woodbridge, adding bicycle lanes, street trees that will grow to a taller height than the current trees, and wider sidewalks with bulb-outs.

Main Street, Woodbridge

The creek-side park in Woodbridge

Overview

Downtown Vision Plan for downtown Woodbridge, NJ. The town has a nearly continuous streetwall of retail stores extending for several blocks, a beautiful creek-front park, and a train station providing direct service into Manhattan. However, the downtown has little foot traffic. While downtown has a large parking supply, it is not allocated or managed efficiently. The design of the streets and private property frontages and facades does not contribute to creating an interesting and intriguing environment for pedestrians. Several large parcels with low-intensity development offered opportunity sites for infill and intensification. Phillips Preiss developed a Vision Plan that spells out a wide range of short- and long-term improvements that would help bring more residents downtown, transform the downtown into a dining destination, and create attractive public spaces to gather and linger.